Media wowed by summer cat condom campaign

Tom cat tomfoolery – Got a most unusual enclosure in a press release from Amy Angelilli, executive director of the Rocky Mountain Alley Cat Alliance: Tom Cat condoms, cat-size birth control products with this legend: “Prevent a litter, cover your critter.”
The condoms aren’t real, but they’re an attention-grabbing way to spotlight a real problem. The warm weather months are “kitten season,” and there are just too many cats to deal with these days.
“While these condoms cannot prevent a litter, spaying or neutering does,” says a message on the back of the condom package.
It’s all a promotion for the Denver-based Alliance’s “Beat The Heat” promotion. The Alliance is marking the first anniversary of its Feline Fix spay/neuter clinic. Cat guardians will receive a discount on surgeries when they mention “Beat The Heat” while making a reservation for their feline to be fixed.
The Alliance is hoping to lower the number of cats euthanized in Colorado . There were 24,000 in 2008.
Information: 303 202-3516, rmaca.org, reservations@rmaca.org.

- An excerpt from John Davidson’s July 19 “Fetch” blog from denverpost.com